Our Journey from Local Production to a Global Bubble Tea Vision
Bubble tea and popping boba have become one of the fastest-growing innovative beverage trends in Türkiye and around the world. At Bobajoy, we continue our journey, which began in Istanbul in 2016, on a global scale today under the Bobajoy by Döhler brand.
By combining our local production strength with international quality standards and a strong innovation vision, we go beyond being only a popping boba producer. We move forward as a brand that adds value to the bubble tea ecosystem, offers innovative solutions to our business partners, and creates a distinctive experience for consumers with every sip.
Our Flavor Journey That Began in Istanbul
Bobajoy was founded in 2016 by our founders, Sabri Eyyüp Küçük and Şiar Turan, with the vision of bringing innovation, fun, and a fresh experience to the food and beverage industry. What started as a flavorful journey in Istanbul quickly expanded across Türkiye.
Today, at Bobajoy, we reach a wide customer network, from cafés and restaurants to hotels and chain businesses, with our popping boba products and bubble tea solutions. With our products, we do more than add color to beverage menus; we also offer businesses the opportunity to create next-generation, fun, and high-value products.
Raising Standards in Popping Boba Production
At Bobajoy, we strengthen our success not only through our product variety, but also through our production quality, operational power, and the training support we provide to the industry.
Through Bobajoy Academy, we support our business partners in bubble tea preparation processes, product use, recipe development, and service standards. In this way, we position ourselves not only as a product supplier, but also as a comprehensive solution partner that adds value to our partners’ menus.
A Global Power Alliance: Bobajoy by Döhler
We entered a new chapter in our growth journey through our strategic power alliance with Döhler. We bring together Döhler’s global experience in natural ingredients, food technologies, and integrated solutions with Bobajoy’s local production strength.
With this alliance, we continue our journey under the name Bobajoy by Döhler. In this new era, we combine our strong production infrastructure and category know-how in Türkiye with Döhler’s international network across more than 160 countries, as well as its R&D capabilities and quality standards.
Through this strategic structure, we reinforce our goal of becoming a stronger player not only in the local market, but also in the global bubble tea and popping boba category.
Local Production, Global Vision
The phrase that best defines where we stand today as Bobajoy is: local production, global vision.
While preserving our local production strength, we place world-class standards at the center of our product development and quality approach. Supported by Döhler’s R&D and ingredient expertise, this structure enables us to develop more innovative, higher-quality, and more accessible products.
In every product, we combine the sincerity of local production with a global brand vision. With this approach, we continue to be a reliable, innovative, and sustainable solution partner for both individual consumers and corporate customers.
Our Mission: Discovery and Joy in Every Sip
Our mission is to go beyond ordinary beverage habits and offer consumers a sense of discovery with every sip.
For us, bubble tea is not just a beverage; it is a global lifestyle experience shaped by colors, textures, aromas, and fun consumption rituals. We work to make this category more accessible, higher-quality, and more creative.
With our special recipes powered by Döhler’s global ingredient expertise, we create a rich world of flavors that appeals to different tastes. Through this approach, we bring joy to daily routines while expanding the boundaries of the bubble tea category.
Our Vision: Becoming a Leading Brand in the Global Bubble Tea Ecosystem
Our vision is to go beyond being only a beverage brand. As Bobajoy, and as part of the Döhler ecosystem, we aim to become a globally recognized bubble tea brand associated with quality, naturalness, and innovation.
In line with this vision, we continuously develop new products, closely follow consumer expectations, and strengthen our position in the global market by reading industry trends accurately.
As Bobajoy by Döhler, we move forward with the goal of becoming not only a product provider in the bubble tea and popping boba category, but also a brand that shapes the industry, sets trends, and designs new consumption experiences.
Local Production Strength in Every Cup, Global Vision in Every Sip
Bobajoy’s story is a strong example of how a local initiative that began in Istanbul can evolve into a global vision. Today, as Bobajoy by Döhler, we move confidently into the future with our innovative products, production strength, quality approach, and global collaboration in the bubble tea and popping boba category.
For us, every cup is more than just a beverage; it is a special experience where joy, discovery, quality, and innovation come together.
At the home of the world’s happiest moments: local production strength in every cup, global vision in every sip
